Goal 10 of the UN Sustainable Development Goals (SDG) aims to reduce inequalities within
and among countries, such as gender, income, ethnicity and access to health or education.
SDG10 works towards progressively achieving and sustaining the income growth of the
bottom 40 percent of the population and empowering and promoting the social,
economic and political inclusion of all, irrespective of age, sex, disability,
race, ethnicity, origin, religion or economic or other status.

B40 families earn a household income of less than RM4,850 a month. This category continues
to grow, widening the inequality gap and putting more families, women and children at risk.
Without adequate savings as a financial cushion to fall back on, more families are left to rely
heavily on financial assistance by the Government; most of whom are unaware of
the benefits rendered by government agencies.

To establish a Social Safety Net for B40 families by raising
awareness on existing initiatives and connecting them to government agencies,
private entities and NGOs that can assist them with essential assistance.
This social safety net acts as a social protection system that aims to mitigate the impact of
unprecedented events such as the pandemic by cushioning
B40 families from falling below their current standard of living.